Set up Facebook Pixel and Conversion API

Overcome Tracking Limitations. Pass Accurate Data to Facebook's AI to Reduce your Ad Spend and Get More Quality Traffic from Facebook & Instagram.

An Exceptional Team

Hand-Picked, Battle-Tested Specialists. Delivering Dream Outcomes Together.

A Fully Curated Experience

Streamlined Onboarding, Diligent Execution, Flawless Delivery.

Stellar Communications

Stay “In-The-Know” with Regular Updates & Frequent Communication

Lifetime Support

We're human. If we missed something, we will fix it, no questions asked.

Perfect for you if you’re looking to:

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Future-Proof the Tracking Foundation powering this vital traffic channel against new marketing conditions, regulations, and technologies.

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Have a Major Competitive Advantage that helps leave less "technically savvy" competitors biting the dust.

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Mitigate the decline in Facebook Ads performance caused by tracking limitations imposed by Apple iOS 14.5, Ad Blockers, and Browser Restrictions.

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"Feed" Facebook AI's Dataset larger volumes of Accurate Event and Conversion Signal Data.

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Get more high-intent visitors at a significantly lower cost from Facebook and Instagram Ads traffic.

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Experience the impact of improving the targeting and quality of their traffic on your Conversion Rates and Return On Ad Spend (ROAS).

Required Skills, Tools, & Expertise

How We Deliver Your Dream Outcome:

Guide you to provide all necessary access and resources

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Guide you to provide all necessary access and resources in a streamlined, easy-to-follow Onboarding Process.

Define Your Perfect Data Collection Plan

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Take a magnifying glass to your website and digital operation. Map out every meaningful visitor interaction and conversion event.

Deploy Server-Side Google Tag Manager

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Deploy Server-Side Google Tag Manager Container on a Google Cloud Instance.

Configure Client-Side (Browser) GTM Container

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  • Monitor all relevant visitor interactions, according to the Data Collection Plan.
  • Pass all Event and Conversion data from the Browser to Facebook via the Facebook Pixel
  • Share Event and Conversion Data with the Server-Side GTM via a dedicated Google Analytics 4 instance.

Configure Server-Side GTM

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Configure Server-Side GTM to Pick Up all GA4 Events, Translate them into Facebook's format, and Forward them to Facebook via Conversion API.

Verify Data Quality and Accuracy.

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Verify that all events, Parameters, and Conversion Data are not duplicated and correctly reported in Facebook's Event Manager.

Perform Comprehensive QA.

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Perform Comprehensive QA of all Tracking infrastructure in both Client-Side and Server-Side GTM Containers.

Thoughtful Delivery

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Deliver our work in a detailed Final Delivery Email that provides a Quick Summary of everything we did, along with an In-Depth Explanation of All Major Outcomes of Our Work and how They're Likely to Impact your Business.

The timeline for getting this right

Week 1
Client Onboarding
Required Access to tools & resources
Week 2
Map Out the Data Collection Plan
Week 3
Project Execution.
Week 4
QA & Final Delivery
Regular Delivery

10-15 Business days

Expedited Delivery

5-10 Business days

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Our Tracking Specialists are Fully Booked until December, 3rd.

Start setting up Your Facebook pixel and conversion API

Guaranteed outcomes & Impacts

  • A Clean, Highly Organized, Easy-to-Maintain Google Tag Manager Implementation(Server-Side and Client-Side).

  • A fully configured Facebook Pixel and Conversion API infrastructure.

  • Accurate Event and Conversion Data is sent to your Facebook Ads account via both Facebook Pixel and Conversion API.

  • A Detailed Final Delivery Email that shares a Quick Summary of everything we did, along with an In-Depth Explanation of All Major Outcomes of Our Work and how They're Likely to Impact your Business.

Starting from
$1,250.00

Experience The Impact of A Consistent Transformation on Your Businesses.

Why Us?

Trust is the

  • Foundation of every successful relationship.
  • Glue that holds our community together.
  • One true currency in this crazy world.

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We

  • Focus on long-term, lasting relationships.
  • Work with people we like and whose businesses we genuinely want to help.
  • See every collaboration as our opportunity to exceed your expectations,
  • Strive to become your reliable "go-to" partner.

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Curate your entire experience of leveling up your business:

  • Find the best specialists,
  • Facilitate their collaboration,
  • Streamline their processes & Standard Operating Procedures,
  • Make sure that every member of Exceptional Web is extremely responsive, proactive, organized, and easy to communicate with.
  • Don't wait for you to ask us to do things.
  • Take the initiative to point out "gaps" in your digital operation and recommend specific solutions.
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We:

  • Are entrepreneurs and business owners.
  • Get how busy and hectic life gets.
  • Deliver Exceptional Outcomes that impact your Life, Business, and Bottom-Line.
  • Do all we can to avoid adding to your workload and busy day-to-day.
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  • Our dedication, consistency, and success are fueled by deep connections with clients we like.
  • We do our best work for people who share our values and hold themselves to high ethical standards.
  • While this weird approach limits us to obsess about a small handful of clients at a time, we find the experience highly gratifying.
  • Every victory is so much sweeter when the battle is fought on behalf of a friend.
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We :

  • Are Firm Believers Of The "Measure Twice and Cut Once" Approach.
  • Take great pride in our work and it's impact on your livelihood.
  • Take great care to avoid seemingly minor mistakes that tend to grow into massive issues down the line.
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  • We are all human.
  • If there's something we missed, we will fix it, regardless of how long it's been since we delivered this outcome.
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Join other Businesses that are growing with exceptional web

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In order to do good work, you need to be happy, you need to feel safe, you need to feel energized about what you're doing.

Chris Aros
Head of Design at Exceptional Web

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The team is Phenomenal! I would absolutely recommend Exceptional Web if you're a seasoned business owner looking to scale your business and take it to the next level!

Daniel Bekker
Owner RMMD

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At the end of the day, they save me time and I can trust them. It's been a very drastic, very rapid growth since we started working with Exceptional Web.

Erik Broel
CEO GPLG.COM

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